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WD Blue SN570 Campaign

Market Objective:
Increase awareness of the WD Blue brand, and expand the reach into targeted markets.

Campaign Objective:
Customize the SN570 product campaign to resonate with the content creator segment and grow market share.


Research & Positioning

Market and industry research to confirm competitive landscape and guide differentiation strategy.

NPI Campaign Key Art

New Product Introduction targeting content creator market segment

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ECD: John Kozak

CD: Louis Leos

Copy: Daniel Davis

Additional Brand Campaigns

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