WD Blue SN570 Campaign
Increase awareness of the WD Blue brand, and expand the reach into targeted markets.
Customize the SN570 product campaign to resonate with the content creator segment and grow market share.
Research & Positioning
Market and industry research to confirm competitive landscape and guide differentiation strategy.
NPI Campaign Key Art
New Product Introduction targeting content creator market segment
ECD: John Kozak
CD: Louis Leos
Copy: Daniel Davis