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WD Blue SN570 Campaign
Market Objective:
Increase awareness of the WD Blue brand, and expand the reach into targeted markets.
Campaign Objective:
Customize the SN570 product campaign to resonate with the content creator segment and grow market share.
Research & Positioning
Market and industry research to confirm competitive landscape and guide differentiation strategy.
NPI Campaign Key Art
New Product Introduction targeting content creator market segment
ECD: John Kozak
CD: Louis Leos
Copy: Daniel Davis
Additional Brand Campaigns
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